With evolving areas undergoing digitization, our worlds have changed steadily over the last decade. From the way we travel to purchasing things to manufacturing products, every action we take is now digitized, making things automated and simpler.
The power of digitization is both a wave of greater opportunities and greater risks with the ever-changing business models. Speaking of the transforming business models, the food and technology industry have also joined hands to bring a revolution in form of smart kitchens over the last few years.
If you are a food enthusiast, you must be aware of digitized commercial kitchens, cloud kitchens, and various food joints across the country. The rapid digital transformation in the food and beverage industry has paved a way for digitized home kitchens in India.
Digitized Home Kitchens in India
To understand the concept of digitized home kitchens, we need to first have a clear idea of digitization, and how it influences kitchen management. Digitization means integrating and transferring digital tools and technologies into any area of business/work to make its management smoother and simpler.
With the outbreak of the Covid-19 pandemic, we have faced unimagined circumstances for over a year now, of which managing kitchens was one of the biggest challenges, especially for millennials. During the prolonged lockdown period, millennials were stuck away from families and had to arrange for food and groceries from their home.
Thanks to the evolving digital transformation, various food delivery business models like Zomato and Swiggy adapted with the pressing need, which helped in getting the food delivered at home.
But, what about the monthly grocery and home-made food? This is when the founders’ team of Sortizy, a Hyderabad-based food startup came together to direct their vision towards creating a safe and effective space for managing people's kitchen and promoting home-cooked food.
Significance of digitized home kitchens in India
As people are getting more and more occupied in their corporate job and their busy lifestyle with little or no work-life balance, managing home kitchens has become a huge milestone to achieve. With several surveys conducted in metropolitan cities like Bangalore, Hyderabad, and Mumbai, it is observed that most millennials or corporate professionals depend on online food delivery apps for their daily meals. However, given an option, they would prefer home-cooked food.
So, here comes the need of bringing in digital transformation to our home kitchens. When things are well-organized and easily accessible in the kitchen, cooking becomes time-saving and interesting. With digitized kitchens, youngsters can create organized daily and weekly meal plans and stick to it with help of the timely reminders.
Digitization of home kitchens in India will act as a protagonist with upgraded graphic interfaces and enhanced and better-organized functionalities that are well-positioned for display.
Another reason why digitized home kitchen in our country is significant is because of our geographical diversity. A Marathi living in South India who craves for home-made Maharashtrian cuisine can now prepare their favourite dish through easy recipes on kitchen management applications. All because of digitization!
Sortizy – The flag bearer of digitized home kitchens in India
Sortizy started their venture with an aim to solve daily cooking problems of millennials and to make kitchen management easier. The vision is to combine food and technology or better say, home kitchen and digital technology to help adults prepare healthy and delicious food at home.
Want to cook dinner but don’t have enough ingredients at home? Sortizy app allows you to find recipe recommendations by ingredients. Yes, you can use our filters to customize your recipe based on the ingredients you have handy. We allow our users to create an automated grocery list before preparing meals.
Sortizy aims to help people plan, shop, and cook with ease using its appealing features on the mobile application. Some of our exclusive features include meal planner, recipe cards with detailed steps of preparation, automated grocery list, and custom-search. From the number of servings and kitchen appliances to specific ingredients, nutritional level and calorie intake, you can create a perfect meal plan using our search filters.
You can now search for dishes based on your preferred diet, health conditions, food preferences, allergies, etc. Have got only a couple of ingredients at home to prepare lunch? Why not use our custom filters to find the best meal options with those ingredients in a recipe? We introduce a stress-free cooking experience for beginners and millennials.
Also, we understand how modern food trends influence food enthusiasts to try different cuisines from across the world – you can try everything from mediterranean to contemporary dishes with us.
Another interesting feature includes our grocery delivery at doorstep. Sortizy has collaborated with grocery stores and hyperlocal supermarkets that make grocery delivery on time. And the best part is you can share your meal plans and grocery lists with your friends!
We understand the value of home-cooked food and its importance in your life, which further motivated us to bring you the best experience of cooking and digitized home kitchens. Our application sends in food preparation notifications once you plan your meals with us.
The right time to digitize home kitchens in India
Being aligned with the global food trend, the US and European market have already introduced digital transformation in their home kitchens. The digitization in the US market focuses on power and volumetric capacity, whereas in Europe the inclination is more towards finding efficiency and accuracy for the on-demand tasks.
Comparison based on culture and demand shows that smart kitchen management in India requires a combination of volumetric capacity, accuracy and efficiency, given the larger families, cultural diversity, and more complex food preparations.
Kitchen management is a huge challenge for the younger generation and combining digitization and cooking can bring about a substantial change in their lives. Now is the time to introduce easier and smart ways of managing our kitchens, and a digital transformation in this field is the best way out!